What is a good Google rating for hair salons?
The 549 studied hair salons profiles averaged 4.60 stars and 71.9% sat at 4.5 or higher. Below 4.0 sat 4.4%. That describes the profiles studied, not the whole trade.
Original research · Industry · 2026
The hair salons benchmark 2026
Rating, review volume and profile completeness across 549 hair salons profiles in the United States and the Netherlands.
This page is the industry cut of our deep audit. Every figure comes from public fields the Google Places API returned for hair salons; this is observational research, not a survey.
Deep audit 26 August 2026 · free to cite under CC BY 4.0 · source: Google Maps Platform Places API
Research snapshot
- Study
- The Hair salons Benchmark 2026
- Publisher
- RecensioAI B.V.
- Industry
- Hair salons
- Markets
- United States and the Netherlands
- Profiles analyzed
- 549
- US sample
- 360
- Netherlands sample
- 189
- Audit date
- 26 August 2026
- Research type
- Observational analysis
- Source
- Google Maps Platform Places API
- Version
- 1.0
- Published
- 26 August 2026
These figures describe the 549 profiles studied and are not representative of all hair salons in either country. We do not publish individual business names.
1. Key findings
Every figure below uses the same denominator: the 549 studied hair salons profiles, unless a market is explicitly named.
4.60★
average rating for hair salons
US 4.57 · Netherlands 4.64
Hair salons · n=549
71.9% reached 4.5 stars or higher and 4.4% sat below 4.0.
137
median review count
US 158 · Netherlands 105
Hair salons · n=549
The median describes the profiles studied and is not a target for your business.
11.8%
no website was returned
Hair salons · n=549
No phone number for 2.4% either, and no regular opening hours for 3.3%.
84.0
average field coverage (out of 100)
Hair salons · n=549
A RecensioAI measure across six public API fields. Not a Google score and not a claim about quality.
2. United States versus the Netherlands
Ratings sit closer together than review counts: 4.57 versus 4.64 stars, but 158 versus 105 reviews for the median profile.
United States
4.57★
median 158 reviews
n=360
Netherlands
4.64★
median 105 reviews
n=189
3. What was missing on the profiles
Share of the studied profiles for which the Places API did not return the field.
Hair salons (n=549) All six trades
No website
11.8%
9.5%
No phone number
2.4%
5.3%
No regular opening hours
3.3%
3.7%
No photo returned
0.7%
1.8%
Accessibility information was returned for 89.3% of the studied hair salons profiles and an editorial summary for 6.6%.
4. How other trades performed
Same audit, same fields, different cohorts. Each trade has its own benchmark page.
Restaurants
4.27★
median 2,071 reviews · n=570
Beauty salons
4.62★
median 141 reviews · n=520
Auto repair
4.40★
median 307 reviews · n=520
Cafés
4.29★
median 363 reviews · n=500
Bars
4.39★
median 358 reviews · n=477
The practical side for this trade: what works for hair salons. Every study sits in the research programme.
Quick answers from the research
Each answer refers to the profiles studied and names the sample the figure comes from.
How many Google reviews does a hair salons profile typically have?
The median studied profile had 137 reviews: 158 in the US sample (n=360) and 105 in the Netherlands sample (n=189).
How complete are hair salons profiles on Google?
For 11.8% of the studied hair salons profiles the Places API returned no website, for 2.4% no phone number and for 3.3% no regular opening hours. Average field coverage was 84.0 out of 100.
Do hair salons differ between the US and the Netherlands?
In this sample the average rating was 4.57 in the US and 4.64 in the Netherlands, with medians of 158 and 105 reviews. The difference sits mostly in volume, not in rating.
How was this industry benchmark measured?
Through the Google Places API, across 549 unique hair salons profiles in the United States and the Netherlands, audited on 26 August 2026. Observational research, not a survey.
Methodology
We requested 549 unique hair salons profiles through the Google Places API (360 in the US, 189 in the Netherlands) and recorded rating, review count and the presence of six public fields for each.
Trade assignment follows the primary category Google returned. A venue that could be seen as both a café and a restaurant sits in one cohort, not both.
The sample is not weighted to the true business mix of either country, and nothing on this page is a claim about ranking causes.
Version and updates
This is version 1.0, published on 26 August 2026. This URL is permanent: new editions and corrections appear here rather than at a new page, so existing citations keep working.
This study is part of RecensioAI's research programme, where we keep our methodology and every edition. The main study is The State of Local Reputation 2026.
An industry average is context. Your street is useful.
Run a free scan of your Google Business Profile and see how your public signals compare with similar hair salons nearby.
How to cite this research
Journalists, agencies and researchers may use these aggregate figures freely under CC BY 4.0. One condition: cite the source and link back to this page.
RecensioAI (2026). The Hair salons Google Business Profile Benchmark 2026: ratings, review volume and profile completeness across 549 profiles in the United States and the Netherlands. https://recensioai.com/benchmark/hair-salons
Canonical URL: https://recensioai.com/benchmark/hair-salons