RecensioAI Research
We build review software, but we also publish what we see in the data. Our research is observational, with an open methodology and explicit denominators, so journalists, agencies and business owners can reuse it.
2026 edition · version 1.0
An analysis of 46,662 unique Google Business Profiles across the United States and the Netherlands: a core sample of 43,526 profiles and a non-overlapping deep audit of 3,136 profiles across six industries.
Every publication below is a separate analysis on the same dataset, with its own sample, methodology and citation.
26,975 US profiles across 134 cities, ranked on rating and profile completeness.
Read the studyHow long profiles go without a new review — and how many fall silent altogether.
Read the studyField coverage for website, phone, hours, photos and accessibility.
Read the studyHow Google's price level ($ to $$$$) tracks with rating and review volume.
Read the studyWe would rather publish well-supported research than dozens of near-identical pages. Follow-up publications only appear when there is genuinely new analysis behind them.
Every figure comes from public fields returned by Google's Places API. No surveys, no estimates, no purchased datasets.
Every percentage names the sample it came from. Where selection affects the result, we say so explicitly.
Our research pages are citable under CC BY 4.0, with ready-made citations, CSV export and embeddable charts.
Version 1.0 · 26 August 2026
First publication of the 2026 edition: core sample of 43,526 Google Business Profiles collected 30 July – 24 August 2026, plus a non-overlapping deep audit of 3,136 profiles across six industries collected on 26 August 2026. Includes basic-field coverage, rating and review-volume distributions, the US–Netherlands comparison, per-industry cohorts, definitions and full methodology.
The study URL stays permanent: https://recensioai.com/reviews-benchmark-report. Future editions update that same page, so citations keep working.
Use the citation below, or grab the ready-made citation, chart or embed code per figure inside the study itself.
RecensioAI. (2026, August 26). The State of Local Reputation 2026: an analysis of 46,662 Google Business Profiles in the United States and the Netherlands. RecensioAI B.V. https://recensioai.com/reviews-benchmark-report
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