Local SEO for Medspas
Aesthetic clients research obsessively. Your reviews, before-and-afters and reply tone are the deciding factors — way before they call.
How many reviews to pass the medspa above you?
We compare ranking strength with the same formula we use in the app: rating × log10(reviews + 1). Enter your numbers and the rival you want to overtake.
You
Competitor
146 more reviews at your current rating
Your strength score is 8.39 versus their 11.06. At 4 per week that's roughly 37 weeks. Raising your rating shortens the list fast — a higher average needs fewer reviews to pass the same score.
- “medspa near me”
- “botox [city]”
- “lip filler near me”
- “laser hair removal [city]”
- “skin clinic near me”
Best moment to ask: at the two-week follow-up, when results have settled and the client is happiest.
5-star, no text
“Thank you for the five stars — we're glad you're happy with your results. See you at your next visit.”
Result took longer than expected
“Thank you for your patience. Results often keep developing for a few weeks. Please call the clinic so we can book a complimentary review with your practitioner.”
Why this matters
Local customers decide on Google. The score, the review velocity, and how you reply are what move the needle.
Trust is the conversion lever
High review volume + recent reviews + thoughtful replies signal legitimacy.
Service-specific reviews rank
Reviews mentioning 'Botox', 'lip filler' or 'laser hair removal' rank you for those exact searches.
Photos sell results
Compliant before-and-afters in your portfolio drive more consultation requests.
Provider names build books
Reviews naming the injector or aesthetician build personal client demand.
FAQ schema captures research
Most clients have 5+ questions before booking. Answer them on-site with FAQ markup.
Local SEO checklist for medspas
- Claim and verify the GBP — primary category 'Medical spa'
- List every service: injectables, laser, body contouring, skincare
- Upload compliant before-and-after photos with consent
- Send post-treatment review requests via SMS
- Reply to every review carefully — never disclose medical detail
- Build citations on RealSelf, Healthgrades, Vitals
- Add FAQ schema to every service page
- Run weekly Google Posts: education, promos, new services
- Capture before-and-afters with provider permission to post on social
- Track service-level keyword rankings monthly
Ready to win local search?
Start 14 days free — onboarded clients see their first 5-star reviews within days, and a measurable Maps ranking lift inside three months.
Start 14 days free