Google Review Link or QR Code: Which Works Better for More Reviews?
Should you send customers a review link or have them scan a QR code? We compare both methods on conversion, ease of use and results. With data and practical tips.
Table of Contents
Introduction
You want more Google reviews. The question is not whether to ask customers, but how. The two most popular methods are a direct review link (via email or SMS) and a QR code (on paper, a card or a QR stand). But which method delivers the most? In this article we compare both based on conversion, ease of use and practice.
The review link: pros and cons
A Google review link is a direct URL that takes the customer to your review page. You can send it via email, SMS, or social media.
- Pro: works on any device without extra action
- Pro: can be sent automatically after an appointment or purchase
- Pro: can be personalised with the customer's name
- Con: customer must open the message and click the link (2 steps)
- Con: emails sometimes end up in spam
- Con: not suitable for situations where you speak to the customer in person
The QR code: pros and cons
A Google review QR code is a visual code the customer scans with their smartphone camera. The code leads directly to your Google review page.
- Pro: physical and direct, perfect for the moment the customer is satisfied
- Pro: no customer contact details needed
- Pro: combines well with a QR stand for maximum conversion
- Con: customer has to pick up their phone and scan (can feel like a barrier)
- Con: only works on-site, not remotely
- Con: older audiences are sometimes less familiar with QR codes
What do the numbers say?
Based on data from RecensioAI users, we see the following average conversion rates:
- Review link via email: 8 to 15% of recipients leave a review
- Review link via SMS/: 20 to 35% conversion, because the message is read immediately
- QR code on paper (card/receipt): 5 to 12% conversion
- QR code on QR stand: 15 to 28% conversion, because scanning is intuitive and happens at the right moment
- Combination of link + QR: up to 40% more reviews than one method alone
When to use which method?
The best strategy is a combination of both, tailored to your type of business and customer contact.
- Restaurant or hospitality: QR code on the table or QR stand at the register, supplemented with a follow-up link after reservations
- Dentist or clinic: automatic review link via SMS after the appointment
- Hair salon or beauty salon: QR stand at reception, QR on the business card
- Garage or installer: review link after completion of the job
- Shop or retail: QR code on the packaging or receipt
- Service provider (accountant, estate agent): personal review link in the closing email
The QR review stand as a game changer
A QR review stand puts your review link on the counter, the table or the reception desk. The customer scans it with their camera and lands straight on your Google review page — no typing, no searching for an email.
RecensioAI: link and QR in one platform
With RecensioAI you get both a personalised review link and an automatically generated QR code. You can have the link sent automatically after an appointment and print the QR code for your shop. Create a free Google review QR code right away or start a free trial.
Frequently asked questions
Frequently asked questions about review links and QR codes.
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